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SparkNetworks announced today that it has reached an exclusive sales/marketing and distribution agreement with Radio Voodoo. Radio Voodoo is a product of VoodooVox, developer of technology that enables Radio and Television broadcasters to turn their call-in lines into voice-data collection and revenue-generation prospects.

The Radio Voodoo Interactive Voice Response system integrates the phone and web to provide broadcasters with new kinds of interactivity with their audiences, including the development of a customer-seller relationship. RadioVoodoo is deployed at over 500 stations and shows, including stations in nine of the top ten broadcast markets in the US.

In making the announcement, SparkNetworks’ President, Jean-Marie Heimrath commented, “At the risk of oversimplification, Radio Voodoo answers phones for radio stations. More preciously, it is an incredible piece of technology that integrates marketing, promotions and audience requests into one simple platform. It’s the voice of the station in whatever manner the station chooses.”

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