Industry veteran Ken Benson today announced the official launch of P1 Research, a global radio and media company specializing in designing and building profitable brands. P1 will be led by Benson in his role as Executive Vice President.

Benson noted, “Our experience in research and consulting world class companies like NRJ Group France, Arab Media Group Dubai, and Corus Entertainment Canada will be the foundation that P1 will continue to build success on.”

P1 Research will also continue working with SparkNet Communications developing the JACK FM brand worldwide, and with the JACK FM licensed stations in the United States.

Benson added, “There is a tremendous opportunity to continue building the JACK FM brand by applying our processes in creating experiences that drive high consumer passion and ratings.”