JACK FM brand owners SparkNet Communications, in alliance with the Athens based, Off The Record Consulting will develop partnerships with Greek radio broadcasters seeking to create their own “JACK FM-style” programming for the Greece and Cyprus markets. With its trademarked positioning statement “Playing What We Want”, JACK FM has become the leader of the Adult Hits radio format and a global brand with more than 16 million listeners.
The CEO of the OtrcGroup Mr Peter Triantafyllou said, “Off The Record Consulting has always had very strong ties with radio. In the recent years, we have developed creative media and through the line programs with high acceptance by top brands, advertisers and distinctions in advertising festivals in Greece and Europe. Now, with the tools and now from our new partners and our expertise, we can help radio stations create a path to success. This deal, is personally a big challenge because it signifies “the return on the radio".
SparkNet EVP of Licensing Ken Benson says, “I had the opportunity to work with Peter Triantafillou in 2005 on strategic development and research and we created one of the most successful radio stations in Greece, Athens Dee Jay. We are eager to work with an experienced radio personality who is also an accomplished Marketer to adapt the internationally beloved JACK FM radio brand and create another winning radio format in Greece and Cyprus”
