80,000 new listeners in 100 days may sound like a lot, but who’s counting?
JACK FM Columbus is.

It doesn’t take a math wizard to figure out this simple formula: the music + the voice + the imaging + not having DJ’s + not taking any requests + a good TV spot = JACK FM Columbus being phenomenal after the first 100 days. Wow… That actually makes sense.

Program Director JD Kunes understands the formula well.
“The sales department and General Sales Manager Eddie Harrell”, says Kunes, “are obsessed with ratings, so it’s a good thing we’re doing so well after just the first 100 days.”
 
The lesson here? Simple formulas make people feel smart in turn making them listen to JACK FM Columbus.